Most of the business families in Gujarat marry their sons and daughters in their mid 20's and traditionally live together with family after marriage. In Gujarat, grooms commonly marry in an arranged setup, with the consent of both families. The arranged marriages for the business families in Gujarat are usually done through an elite matrimonial.
A marriage is a union of not just two individuals – groom and bride, but it is a coming together of two whole families. Parents of the bride want a family who will look after their daughter like their own. In business families, the daughter in law is encouraged to join the family business or run her own independent path, or even do social works.
Marriage is a big occasion for Gujarati families. Indian ladies love to dress and put their best self forward on their enormous day and as a rule wear red trousseau as red is considered auspicious amongst Hindu Gujarati families.
The wedding in itself is a humongous affair. Everyone from neighbours, far relations, peers, professional contacts, everyone is invited to the wedding to seek their blessings. The preparations start months ahead, and is usually very lavish amongst business families in the state of Gujarat or the Gujarati families settled elsewhere in the world.
